What Is the Difference Between Multiple Regression Analysis and the Analogue

question 85

Multiple Choice

What is the difference between multiple regression analysis and the analogue approach?

• A) Multiple regression analysis uses statistics rather than judgement to predict sales for a new store
• B) Multiple regression analysis uses geodemographic segmentation systems to determine potential sales in a new market
• C) The analogue approach uses statistics rather than judgement to predict sales
• D) The analogue approach gathers its information through nationwide customer surveys
• E) Multiple regression analysis cannot be used to determine potential sales like the analogue approach

---

Definitions:

Perceptual Distortion

The misinterpretation or misperception of a real external stimulus, often influenced by an individual's mental state or preconceptions.

Halo Effects

A cognitive bias where the perception of one positive trait leads to the assumption of other positive traits in an individual or thing.

Frames

Psychological perspectives or reference points that people use to understand and interpret situations, especially in the context of negotiations or decision-making.

Biases

Prejudices or predispositions toward or against something or someone, often resulting in unfair judgment or behavior.