Examlex
An approach for estimating potential sales for a store is _____________________ which is based on the assumption that factors that affect the sales of existing stores in a chain will have the same impact on stores located at new sites being considered.
Maxim
A general truth, fundamental principle, or rule of conduct expressed in a concise and often pithy statement.
Categorical Imperative
A foundational concept in the moral philosophy of Immanuel Kant, which prescribes actions as universally mandatory, based on their maxims being capable of becoming universal law.
Moral Worth
The value or respectability of actions or decisions based on ethical principles.
Motive
A reason for doing something, especially one that is hidden or not obvious.
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