When Jenny Goes to Amazon

question 4

Multiple Choice

When Jenny goes to Amazon.ca and buys The Da Vinci Code by Dan Browne,the website recommends other books by Browne.Jenny can even check to see what purchases she has made in the past at Amazon.ca.Amazon uses this sort of customer service to:

• A) differentiate itself from other electronic retailers of books
• B) prevent price comparisons with other electronic retailers of books
• C) standardize its service offering
• D) combat the problems associated with service intangibility
• E) instil its importance to the customer

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Definitions:

Net Working Capital

The difference between a company's current assets and current liabilities, indicating its short-term liquidity.

Tax Rate

The share of profits or income that is levied as tax on a person or a corporation.

Minimum Bid

The lowest price that a seller is willing to accept for an item being sold at auction.

Net Working Capital

The variance between an organization's immediate assets and its short-term obligations, reflecting its short-term fiscal well-being.