Positioning Is the Process Of

question 112

Multiple Choice

Positioning is the process of:

• A) acquiring a lease for a retail store in a region
• B) creating and supporting a clear and distinct image
• C) finding a retail location site
• D) negotiating the percentage-of-sales payment to the mall owners
• E) performing a situation audit

---

Definitions:

Cultural Imperialism

Cultural imperialism is the practice of promoting and imposing a culture, usually that of a politically and economically dominant nation, over a less powerful society, often leading to the erosion of local cultures.

Bollywood

The segment of the Indian film industry based in Mumbai, known for its vibrant music, dance sequences, and dramatic storylines.

Local Media

Media outlets such as newspapers, television, and radio stations that focus on covering news, events, and interests of a specific geographical area or community.

U.S.-made Media Products

Content such as movies, TV shows, music, and digital media that are produced and originated from the United States.