Customer Loyalty Programs Are Part Of

question 52

Multiple Choice

Customer loyalty programs are part of:

• A) positioning
• B) human resource management
• C) the retail concept
• D) data warehouses
• E) customer relationship management

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Definitions:

Atrium

The central reception room of a Roman domus that is partly open to the sky. Also, the open, colonnaded court in front of and attached to a Christian basilica.

Bema

is a raised platform within a church or synagogue, used primarily for readings and sermons, highlighting its importance in religious ceremonies.

Nave

The central area of an ancient Roman basilica or of a church, demarcated from aisles by piers or columns.

Sarcophagus

A stone coffin, typically adorned with sculptures and inscriptions, used in ancient times for burying the dead.