A Successful Private-Label Brand

question 88

Multiple Choice

A successful private-label brand:

• A) develops store loyalty
• B) increases store traffic
• C) enhances store image
• D) differentiates a store from its competitors
• E) does all of these

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Definitions:

Sherman Act

A landmark U.S. antitrust law enacted in 1890 aimed at promoting fair competition for the benefit of consumers, by prohibiting monopolistic practices.

Conglomerate Mergers

A type of merger between companies that operate in unrelated business activities.

Horizontal Mergers

Mergers between companies that operate in the same industry, leading to consolidation and potentially reducing competition.

Price-Fixing

An illegal agreement among competitors to set prices at a certain level, rather than allowing them to be determined by the free market.