Which of the Following Opportunities Is Least Likely to Exploit

question 65

Multiple Choice

Which of the following opportunities is least likely to exploit a retailer's competitive advantage?

• A) market penetration
• B) vertical integration
• C) diversification
• D) market expansion
• E) retail format expansion

---

Definitions:

Store's Personality

Refers to the unique set of characteristics, attributes, and traits that differentiate a retail store, making it appealing to certain customers.

Utilization of Space

The process or manner in which an area or volume is used or managed.

Fresh Produce

Refers to fruits and vegetables that have not been processed or preserved, often consumed for their nutritional value and freshness.

Cookie Aisle

The section in a grocery store or supermarket that is dedicated to selling various types of cookies and related snacks.