Which of the Following Segmentation Methods Would Be Most Appropriate

question 17

Multiple Choice

Which of the following segmentation methods would be most appropriate for a retailer selling apparel to wear to the beach?

• A) Geographic
• B) Buying situation
• C) Demographic
• D) Benefit sought
• E) Personality

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Definitions:

Gain On Redemption

The financial benefit gained when a debt instrument, such as a bond, is redeemed before its maturity at a value higher than its book value.

Discount On Bonds Payable

The difference between the face value of bonds and their selling price when sold for less than their face value.

Contra Liability

A liability account that is used to record reductions to another liability account, effectively acting as a negative liability.

Market Rate

The current price in the marketplace at which a given asset can be bought or sold.