Which of the Following Segmentation Methods Would Be Most Appropriate

question 36

Multiple Choice

Which of the following segmentation methods would be most appropriate for a retailer selling men's apparel?

• A) Geographic
• B) Buying situation
• C) Demographic
• D) Benefit sought
• E) Personality

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Definitions:

Slip Splines

Used on a drive shaft (propeller shaft) stub and yoke assembly to permit variations in length caused by frame and suspension oscillations while transmitting drive torque.

Transmission Yoke

A mechanical component that connects the transmission output shaft to the driveshaft in a vehicle, allowing for the transfer of torque.

Driveshaft Speeds

The rotational speed of the driveshaft, which translates engine power to motion in a vehicle, varying with engine speed and gear selection.

Overdrive

Any drivetrain arrangement in which an output speed exceeds input speed. For instance, most transmissions have overdrive ratio options, meaning that transmission tailshaft speed exceeds engine crankshaft speed.