Which of the Following Segmentation Methods Would Be Most Appropriate

question 53

Multiple Choice

Which of the following segmentation methods would be most appropriate for a retailer selling fishing tackle and bait?

• A) Personality
• B) Buying situation
• C) Demographic
• D) Benefit sought
• E) Lifestyle

---

Definitions:

U.N. Forces

Military and peacekeeping troops contributed by member countries of the United Nations, used in various conflict zones to enforce peace agreements and provide stability.

Spy Plane

An aircraft used for espionage, designed to gather intelligence through aerial reconnaissance, often equipped with advanced surveillance technologies.

Eisenhower

Dwight D. Eisenhower, the 34th President of the United States from 1953 to 1961, known for his leadership during World War II as Supreme Commander of Allied Forces in Europe.

Khrushchev

Nikita Khrushchev was a Soviet statesman who led the Soviet Union during part of the Cold War as the First Secretary of the Communist Party and as Premier.