Which of the Following Segmentation Methods Would Be Most Appropriate

question 17

Multiple Choice

Which of the following segmentation methods would be most appropriate for a retailer selling apparel to wear to the beach?

• A) Geographic
• B) Buying situation
• C) Demographic
• D) Benefit sought
• E) Personality

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Definitions:

Descriptive/Correlational Research

A research method that involves observing and measuring phenomena to describe them and assess relationships between variables without manipulating them.

Control Events

The capacity to influence or direct the course of events through one's actions.

Standard Deviation

A measure of the amount of variation or dispersion of a set of values.

Scores Ranged

Refers to the variation or spread of numerical data points, often used in the context of standardized tests or assessments.