Which of the Following Segmentation Methods Would Be Most Appropriate

question 36

Multiple Choice

Which of the following segmentation methods would be most appropriate for a retailer selling men's apparel?

• A) Geographic
• B) Buying situation
• C) Demographic
• D) Benefit sought
• E) Personality

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Definitions:

Limited Liability Company

A company organization that blends the direct taxation features of a partnership or sole proprietorship with the protective limited liability characteristic of a corporation.

Service Business

A type of business that provides intangible products, such as expertise, experience, or access, rather than physical goods.

Alternative

A term used to describe an option or choice among multiple possibilities, often referring to solutions, methods, or investments.

Limited Liability Company

A corporate form that merges the tax benefits of a sole proprietorship or partnership with the limited liability offered by a corporation.