Examlex

Solved

Why Are Retailers Not Always Able to Use Demographics for Market

question 9

Essay

Why are retailers not always able to use demographics for market segmentation?


Definitions:

Marginal Utility

The additional satisfaction or utility gained from consuming one more unit of a good or service.

Utilitarianism

An ethical theory proposing that the best action is the one that maximizes happiness for the greatest number of people.

Veil Of Ignorance

A principle that one should design society's rules as if they do not know their own socioeconomic position, to ensure fairness.

Equality Of Opportunity

The ideal that all individuals should have the same chances to pursue success or advancement, regardless of their background or circumstances.

Related Questions