The Non-Store Retail Format in Which the Retail Offering Is

question 92

Multiple Choice

The non-store retail format in which the retail offering is communicated to a customer through a catalogue is called:

• A) catalogue retailing
• B) electronic retailing
• C) Internet marketing
• D) media-oriented retailing
• E) direct-mail retailing

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Definitions:

Display Rules

Norms that govern the appropriate display of emotions in a culture.

Nonverbal Indicators

Communications expressed through body movements, facial expressions, gestures, and posture, rather than spoken words.

Facial Expression

The use of facial muscles to convey emotions, intentions, or social information.

Display Rules

Culturally determined guidelines that govern the management and expression of emotions in various social situations.