______________ Refers to the Number of Potential Customers in the Retailer's

question 52

Multiple Choice

______________ refers to the number of potential customers in the retailer's target market that could be exposed to an ad in a given medium.

• A) Reach
• B) Cost
• C) Impact
• D) Coverage
• E) Frequency

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Definitions:

Woodward's Studies

Research by Joan Woodward that established a link between technology and organizational structure, suggesting the optimal structure varies by technological type.

Continuous-Process Plants

Factories where production materials are moved continuously through a series of steps or processes.

Mass Production

The manufacturing of large quantities of standardized products, often using assembly line technology and methods, to achieve economies of scale.

Continuous-Process Technology

A production method where goods are produced continuously through an uninterrupted flow, often used in chemical, oil, and food industries.