Luke Was Interested in Developing a Communication Budget for His

question 57

Multiple Choice

Luke was interested in developing a communication budget for his holistic vitamin shop which he will be opening in thirty days.He is planning an opening sale event,and will advertise through local newspapers.With the available information,the method would be best for Luke to use in developing his communication program is:

• A) objective and task method
• B) affordable method
• C) percentage of sales method
• D) competitive parity method
• E) marginal analysis method

---

Definitions:

Life Insurance Policies

Contracts with an insurance company in which the company pays a designated beneficiary a sum of money upon the death of the insured person.

Annual Yield

The yearly return on an investment, expressed as a percentage of the investment's total cost.

Retirement Account

A financial account designed to help individuals save for their retirement, offering benefits like tax advantages.

Social Security Benefits

Government payments made to eligible individuals, such as retirees or disabled workers, based on their employment history.