To Effectively Implement and Evaluate a Communication Program

question 8

Multiple Choice

To effectively implement and evaluate a communication program:

• A) objectives must be clearly stated in quantitative terms
• B) the target audience needs to be defined
• C) the degree of change expected needs to be defined
• D) the time period over which change will be realized needs to be defined
• E) all of these

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Definitions:

Optimal Quantity

Refers to the quantity of a good or service that maximizes efficiency or utility, often considered in terms of production or consumption.

Current Price

The present monetary value at which a good or service can be bought or sold.

Resource

Assets, materials, or inputs utilized in the production of goods and services.

First Year

Refers to the initial year of an activity or entity's existence, often used in the context of a company's operations or a student's academic experience.