The Internet Allows Retailers to Communicate with Customers By

question 31

Multiple Choice

The Internet allows retailers to communicate with customers by:

• A) banner ads
• B) web sites
• C) e-mail
• D) affiliate programs
• E) all of these

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Definitions:

Misrepresentation

The act of giving false or misleading information about the characteristics, benefits, or conditions of a product or service, often resulting in unfair or unethical sales practices.

Productivity

The efficiency with which an individual, company, or economy can convert inputs into useful outputs, often measured by the ratio of output to input.

Professional Selling

The process of offering goods or services to potential buyers in a professional, ethical, and effective manner, emphasizing building long-term relationships.

Interpersonal Exchange

The sharing of information, feelings, or assistance between two or more people through direct, face-to-face interaction.