Luke Was Interested in Developing a Communication Budget for His

question 57

Multiple Choice

Luke was interested in developing a communication budget for his holistic vitamin shop which he will be opening in thirty days.He is planning an opening sale event,and will advertise through local newspapers.With the available information,the method would be best for Luke to use in developing his communication program is:

• A) objective and task method
• B) affordable method
• C) percentage of sales method
• D) competitive parity method
• E) marginal analysis method

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Definitions:

Authentic Leadership

A leadership style that is characterized by genuine, transparent, and ethical behavior, where leaders are true to themselves and committed to their values.

Organizational Citizenship Behaviors

Voluntary behaviors employees perform to help others and benefit the organization, beyond their official job requirements.

Authentic

Genuine or true; being faithful to one's personality, spirit, or character despite external pressures.

Positive Psychological Capacities

Characteristics or mental states that contribute to a person's ability to thrive, such as resilience, optimism, and self-efficacy.