Retailers Can Reduce the Knowledge Gap By

question 33

Multiple Choice

Retailers can reduce the knowledge gap by:

• A) undertaking customer research
• B) increasing interactions between retail managers and customers
• C) listening to customer complaints
• D) improving the communication between managers and service employees
• E) doing all of these

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Definitions:

ELM

ELM, or the Elaboration Likelihood Model, is a theory in psychology that explains different ways of processing stimuli, why they are used, and their outcomes on attitude change.

PR Practitioners

Professionals who manage the public image and communication strategies of individuals, organizations, or companies to build and maintain a positive public perception.

ROPES Process

A model in public relations that consists of Research, Objectives, Programming, Evaluation, and Stewardship, guiding strategic communication planning.

PR Campaign

A strategic communication effort designed to influence public opinion or behavior, usually undertaken on behalf of a particular cause, organization, or individual.