CRM Is Based on the Philosophy That Retailers Can Increase

question 63

Multiple Choice

CRM is based on the philosophy that retailers can increase their profitability by:

• A) providing better assortments
• B) expanding their services
• C) extending hours of operation
• D) building relationships with their better customers
• E) building better relationships with vendors

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Definitions:

Cognitive Dissonance

An individual’s psychological discomfort (dissonance) caused by two inconsistent thoughts.

Alcohol

An organic compound used in beverages and as a solvent, which can alter mood and behavior when consumed, potentially leading to dependence or abuse.

Stereotype Threat

The risk of confirming negative stereotypes about an individual's racial, ethnic, gender, or cultural group which can hinder performance.

Social Comparison Theory

A theory suggesting individuals determine their own social and personal worth based on how they stack up against others.