_________________________ Contains All of the Data the Firms Have Collected

question 68

Short Answer

_________________________ contains all of the data the firms have collected about its customers and is the foundation for subsequent CRM activities.

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Definitions:

Pressures For Change

External and internal forces that motivate or compel organizations to alter their strategies, structures, or processes.

Global Markets

The international trading system that enables the exchange of goods, services, and currencies across borders.

Transform Cultures

The process of making significant and fundamental changes to the shared values, beliefs, norms, and practices within an organization to achieve desired outcomes.

Domestic Corporations

Companies that are incorporated in, and operate primarily within, the country they are registered.