To Reduce the _______________ Gap,retailers Must Provide Employees with the Necessary

question 15

Short Answer

To reduce the _______________ gap,retailers must provide employees with the necessary knowledge and skills,reduce conflicts,and empower employees to act in the customers' and the firm's best interests.

Articulate the importance of situational influences on the consumer purchase decision process.

Describe the factors influencing postpurchase satisfaction or dissatisfaction.

Understand the classification and impact of consumer values, attitudes, and lifestyles on their buying behavior.

Explain the relevance of the family life cycle and socialization in marketing.