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Perception
The process of organizing, interpreting, and understanding sensory information.
Sensory Marketing
A marketing strategy that targets the senses of the consumer, aiming to create an emotional reaction and a stronger connection to the product or brand through sensory experiences.
Experiential Purchasing
The act of buying goods or services for the purpose of enjoying life experiences, rather than simply acquiring physical items.
Sensation
The process by which our sensory receptors and nervous system receive and represent stimulus energies from our environment.
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