Some Customers Who Have Shopped in a Variety of Malls

question 50

Multiple Choice

Some customers who have shopped in a variety of malls have used the term "cookie cutter stores" to describe how similar each apparel store appears and how each seems to stock identical merchandise.The stores look like they were cut from the same cookie cutter.This sameness is due in large part to:

• A) mall promotional campaigns
• B) the stocking of manufacturer brands
• C) a perceived rather than an actual image
• D) using the same architects
• E) the development of store loyalty

---

Definitions:

Sales Revenues

Income earned by a company from its sales of goods or services, before any deductions.

Annual Depreciation

The annual expense taken for a fixed asset, representing a fraction of its cost spread over its lifespan.

Useful Life

The estimated duration of time that an asset is expected to be usable for its intended purpose, affecting depreciation calculations.

Salvage Value

The conjectured remaining value of an asset at the close of its functional lifetime.