Some Customers Who Have Shopped in a Variety of Malls

question 50

Multiple Choice

Some customers who have shopped in a variety of malls have used the term "cookie cutter stores" to describe how similar each apparel store appears and how each seems to stock identical merchandise.The stores look like they were cut from the same cookie cutter.This sameness is due in large part to:

• A) mall promotional campaigns
• B) the stocking of manufacturer brands
• C) a perceived rather than an actual image
• D) using the same architects
• E) the development of store loyalty

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Definitions:

Economic Responsibility

The obligation of businesses to contribute to the economic well-being of their communities and society as a whole.

Social Responsibility

The practice of companies taking responsibility for the impact of their activities on the environment, consumers, employees, communities, and all other stakeholders.

Stakeholders

Individuals or groups with an interest or stake in the success of a project, business, or enterprise, including customers, employees, investors, suppliers, and the community.

Ethical Issue

a problem or situation that requires a person or organization to choose between alternatives that must be evaluated as right (ethical) or wrong (unethical).