The _________ Is the Basic Unit of Analysis for Making

question 76

Multiple Choice

The _________ is the basic unit of analysis for making merchandise decisions.

• A) assortment
• B) SKU
• C) classification
• D) category
• E) variety

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Definitions:

Formula Presentation Method

A structured approach to sales presentations that follows a set pattern or formula.

Canned Sales Presentation

A pre-prepared sales pitch intended to be applicable in a wide range of sales situations.

Canned Sales Presentation

a pre-scripted, standardized pitch given by salespeople that does not change in content, intended to deliver consistent messages across various customer interactions.

Experienced Salespeople

Individuals who have gained knowledge and skills in sales through substantial time working in the field.