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Imagine a Retail Chain That Sells CDs and Cassette Tapes

question 53

Essay

Imagine a retail chain that sells CDs and cassette tapes that has four buyers for its country & Western music division.Each one deals with one of the following recording companies: RCA,EMI,Warner Music,and Atlantic.Why might this approach to merchandise planning be thought as inefficient?


Definitions:

Influence

The ability to have an effect on the character, development, or behavior of someone or something.

Persuasion

the act of convincing someone to do or believe something through reasoning or the use of emotional appeal.

Room Size

The dimensions or area of a room, often measured in square feet or meters.

Signposts

Indicators or markers that guide people through information or a journey, making navigation easier and clarifying the path or direction.

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