A Retailer's Role in the Distribution Channel Is To

question 36

Multiple Choice

A retailer's role in the distribution channel is to:

• A) act as the liaison between manufacturers and wholesalers
• B) buy merchandise exclusively from the manufacturers
• C) negotiate with consumers through a series of focus groups
• D) satisfy the needs of the consumers
• E) sell to wholesalers

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Definitions:

Blind Spot

The point at which the optic nerve leaves the eye, creating a “blind” spot because no receptor cells are located there.

Optic Nerve

A cranial nerve that transmits visual information from the retina to the brain.

Retina

The light-sensitive layer of tissue at the back of the eye that converts light into neural signals, which are sent to the brain for visual recognition.

Visual Information

Data or knowledge acquired through the sense of sight.