A Retailer's Role in the Distribution Channel Is To

question 36

Multiple Choice

A retailer's role in the distribution channel is to:

• A) act as the liaison between manufacturers and wholesalers
• B) buy merchandise exclusively from the manufacturers
• C) negotiate with consumers through a series of focus groups
• D) satisfy the needs of the consumers
• E) sell to wholesalers

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Definitions:

Flextime

A program that allows employees to choose their starting and ending times, provided that they are at work during a specified core period.

Preferred Time

A designated or chosen period that is seen as most suitable or desirable for a specific purpose or activity.