If a Chain of Florist Shops Opened a Plant Nursery

question 53

Multiple Choice

If a chain of florist shops opened a plant nursery to provide gift plants and cut flowers to all of its outlets within a 300-mile radius,the chain would be practicing:

• A) vertical integration
• B) channel expansion
• C) horizontal expansion
• D) vertical retailing
• E) service marketing

---

Definitions:

Canadian Common Stocks

Shares representing ownership in Canadian companies, providing voting rights and potential dividends.

Probability

A measure of the likelihood of a given event occurring, often expressed as a number between 0 and 1.

Returns

Returns denote the profit or loss derived from an investment over a certain period, expressed as a percentage of the investment's initial cost.

Standard Deviation

A statistical measure of the dispersion or variability in a dataset, often used in finance to quantify the risk of an investment.