Why Is It Advantageous for Retailers to Be Vertically Integrated

question 71

Multiple Choice

Why is it advantageous for retailers to be vertically integrated?

• A) Retailers can develop unique merchandise sold only in their stores
• B) Retailers can expand their services easily to the Internet because they can direct orders to the manufacturer
• C) Retailers have realized that to stay competitive, they must become vertically integrated
• D) Customers prefer retailers who are vertically integrated
• E) Retailers can develop unique merchandise sold only in their stores; retailers can expand their services easily to the Internet because they can direct orders to the manufacturer; retailers have realized that to stay competitive, they must become vertically integrated; and customers preferring retailers that are vertically integrated are all advantages.