Rhonda Wells Is a Relationship Manager at Orbit Bank in California.She

question 73

Multiple Choice

Rhonda Wells is a relationship manager at Orbit Bank in California.She needs to write to a customer to let him know that his application for an increase in credit limit has been approved.In her message,she includes information about the company's history and testimonials from other valued customers.What is Wells' secondary purpose of including this additional information?

• A) Building a good image of her organization
• B) Cementing a good relationship with her manager
• C) Making the receiver view the information positively
• D) Providing good news to the customer
• E) Having the receiver view the information neutrally

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Definitions:

Deadweight Loss

A reduction in economic efficiency that happens when the balance for a product or service cannot be reached or is impossible to achieve.

Profit-maximizing Monopoly Pricing

Profit-maximizing monopoly pricing is a strategy where a monopolist sets a price at the highest possible level that does not allow new entrants, maximizing its profit.

Marginal Revenue

The additional income that is generated by increasing product sales by one unit.

Marginal Cost

The cost incurred by producing one more unit of a good or service.