A Way to Ensure That a Reader Stays Long Enough

question 10

Multiple Choice

A way to ensure that a reader stays long enough on a home page is to:

• A) avoid letting the reader know about the organization sponsoring the page.
• B) make completion of tasks difficult which challenges a reader and increases interest.
• C) prevent showing an overview of a page because it makes a reader skim through it.
• D) make it clear what readers will get if they click on a certain link.
• E) provide navigation bars vertically at the centre of a screen.

---

Definitions:

Substitution Effect

The economic principle describing how changes in relative prices can influence the choice between goods or services, holding the overall satisfaction level constant.

Giffen Good

Good whose demand curve slopes upward because the (negative) income effect is larger than the substitution effect.

Substitution Effect

The alteration in consumer behavior as a result of variations in the relative costs of products, driving consumers to shift from higher-priced items to those that are more affordable.

Increase In Price

occurs when the cost of goods or services rises, affecting consumer purchasing power and potentially leading to changes in supply and demand dynamics.