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Susan Daniels has recently moved to the communications team of her company and realizes that one of her new team members,Lee Pierce moves around in a wheelchair.She has never worked with anyone in such a situation and is weary of the kind of communication she should use with him.What are some key points she should remember while communicating with him?
Specialty
A product or service that is distinguished by its unique characteristics, catering to a specific market niche.
Convenience
The ease and speed with which a product or service can be obtained or used, often a critical factor in consumer decision-making.
Product Differentiation
The process of distinguishing a product or service from others in the market to make it more attractive to a target audience.
Shopping Product
Goods that consumers purchase after comparing quality, price, and style from several sellers, requiring more decision-making effort than routine purchases.
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