Jean Welch Has Recently Started Working as a Copywriter at an Advertising

question 8

Multiple Choice

Jean Welch has recently started working as a copywriter at an advertising agency and has been asked by her manager to write a proposal for a client's social media campaign.This is the first time that Welch is going to present a proposal and understands that though the company's board of directors will not directly act on it,they will be paying careful attention to the interaction between her and the client.Which of the following audiences can the board of directors be categorized under?

• A) Primary audience
• B) Watchdog audience
• C) Secondary audience
• D) Auxiliary audience
• E) Gatekeeper

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