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Explain the Impact of Culture in Customer Interaction and Service

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Explain the impact of culture in customer interaction and service.


Definitions:

Dual Distribution

A strategy where a manufacturer sells products through multiple distribution channels, often including directly to consumers and through resellers or agents.

Distribution Density

The extent of a product's availability across a geographic area or within a distribution network, influencing market saturation.

Marketing Channels

Pathways through which a company's products or services are distributed to reach the consumer, including both direct and indirect channels.

Corporate Vertical Marketing Systems

A structured form of marketing systems where a single corporation controls multiple levels of production, distribution, and sales within its supply chain.

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