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Explain the impact of culture in customer interaction and service.
Dual Distribution
A strategy where a manufacturer sells products through multiple distribution channels, often including directly to consumers and through resellers or agents.
Distribution Density
The extent of a product's availability across a geographic area or within a distribution network, influencing market saturation.
Marketing Channels
Pathways through which a company's products or services are distributed to reach the consumer, including both direct and indirect channels.
Corporate Vertical Marketing Systems
A structured form of marketing systems where a single corporation controls multiple levels of production, distribution, and sales within its supply chain.
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