Two-Way Communication Involves ____

question 19

Multiple Choice

Two-way communication involves ____.

• A) only a sender who is the sole contributor to the communication process
• B) an application of all the elements of interpersonal communication
• C) only a receiver who is the sole contributor to the communication process
• D) transfer of information from sender to receiver that does not elicit feedback

---

Definitions:

Evaluating Results

The process of analyzing the outcomes of strategies, campaigns, or actions to determine their effectiveness and make informed future decisions.

Regional Sales Managers

Individuals responsible for overseeing and directing the sales activities within a specific geographic region, aiming to achieve sales targets and expand market reach.

Marketing Research Approach

A methodology for gathering, analyzing, and interpreting information to help make marketing decisions.

Planning Gap

The difference between an organization's current situation and its desired future state, identifying where strategic actions are needed.