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The rational choice paradigm states that effective decision makers begin at any step in the model.
Hybrid Automobiles
Vehicles powered by a combination of an internal combustion engine and one or more electric motors, using energy stored in batteries.
Green Consumers
Individuals who prefer to buy products and services that are environmentally friendly and produced in a sustainable manner.
Immediate Marketing Environment
The external factors including suppliers, distributors, customers, and competitors that directly affect a company's marketing activities.
Cultural Values
The core principles and ideals upon which an entire community exists and functions, influencing beliefs, behaviors, and norms within that society.
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