An Executive Was Trying to Think of Ways to Increase

question 63

Multiple Choice

An executive was trying to think of ways to increase sales of ballpoint pens among young people.While walking down a street with lots of neon signs, the executive got the idea that young people would want to buy pens with ink in bright neon colors and with pen containers that glow in the dark.This situation is an example of:

• A)divergent thinking.
• B)escalation of commitment.
• C)devil's advocacy.
• D)bounded rationality.
• E)programmed decision making.

---

Definitions:

Dumping

Selling a product abroad for less than charged in the home market or for less than the cost of production

Research and Development Funding

Financial resources allocated for investigative activities with the intention of making discoveries that can help develop new products or services, or to improve existing ones.

Private Sector

The part of the economy that is owned and operated by individuals and private companies, rather than by the government.

Increased

Describes a situation where a quantity or value becomes larger or greater over time.