According to the Perceptual Process Model, What Happens Immediately After

question 143

Multiple Choice

According to the perceptual process model, what happens immediately after environmental stimuli are received by our senses?

• A)We organize the information into categories.
• B)We form an attitude towards the source of the information.
• C)We engage in behaviors in response to the environmental stimuli.
• D)We filter the information through the selective attention process.
• E)We form attributions and other interpretations of the information.

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Definitions:

Marketing Research Process

An organized series of steps taken to gather and analyze information to help in marketing decision-making.

Secondary Data

Information that has been previously collected and published by others, used for research or analysis.

Census Data

Information collected through a comprehensive survey of a population, detailing demographic, social, and economic profiles.

Trade Association

is an organization founded and funded by businesses that operate in a specific industry, aimed at promoting their collective interests.