Most Change Agents Are External Consultants Rather Than Corporate Executives

question 117

True/False

Most change agents are external consultants rather than corporate executives.

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Definitions:

Relationship Era

refers to a period in marketing history focusing on building long-term relationships with customers rather than just engaging in single transactions.

Customer Satisfaction

A measure of how products and services supplied by a company meet or exceed customer expectation.

Marketing Period

is the time frame during which a particular marketing campaign is active, aiming to reach its intended audience.

Companies

Legal entities established to engage in business activities, ranging from small enterprises to multinational corporations, recognized by law as having rights and responsibilities.