The Best Way to Measure an Organization's Culture Is To

question 45

Multiple Choice

The best way to measure an organization's culture is to:

• A) interview executives.
• B) look for evidence of its publicly-stated values.
• C) conduct a careful analysis of many organizational artifacts.
• D) read public relations statements produced by the organization.
• E) ask customers to evaluate the company's effectiveness.

---

Definitions:

Sustainable Competitive Advantage

A long-term business asset or strategy that allows a company to consistently outperform its competitors.

Marketing Yourself

The process of promoting and selling oneself to potential employers or clients, emphasizing personal strengths and achievements.

Strategic Marketing Planning Process

A methodical approach focused on developing marketing strategies through analyzing competitive environments, market trends, and organizational objectives.

Planning Phase

The part of the strategic marketing planning process when marketing executives, in conjunction with other top managers define the mission or vision of the business and evaluate the situation by assessing how various players, both in and outside the organization, affect the firm’s potential for success.