Two Business Units Operate Out of Different Buildings in a Large

question 36

Essay

Two business units operate out of different buildings in a large city. They offer distinct products to customers and have their own budgets. However, they must share training facilities located at headquarters, also located in the city. This often creates conflict because both business units tend to want the training facilities at the same time. Describe the source(s) of conflict that are apparent in this situation and describe two potential solutions that would minimize this conflict.

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Definitions:

Profit Motive

The fundamental purpose of businesses to earn profits, driving their operational and strategic decisions.

Affordable Care Act

A comprehensive health care reform law enacted in March 2010, aimed at expanding health insurance coverage and reducing the costs of health care in the United States.

Societal Marketing Concept

A marketing approach that considers the welfare of society and the environment in addition to consumer wants and company needs.

Agave Leaves

The fleshy parts of the agave plant, used in various applications including the production of beverages like tequila and for making fibers.