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NewTel Is a Telephone Company with a Policy of Filling

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NewTel is a telephone company with a policy of filling positions through promotions rather than hiring from outside. Until recently, the company had a strong engineering focus and tended to promote people into senior executive positions from the engineering areas. Consequently, almost all of the company's 14 senior executives joined the company over 20 years ago in junior engineering positions. There is increasing pressure on NewTel to become more marketing and service oriented, so four people were hired one year ago from consumer products and retail firms to fill new senior executive positions in marketing and service management. The external hires were necessary because employees were not sufficiently qualified. Now there are signs of tension among senior executives, particularly during budget deliberations where there is limited discretionary spending on new corporate activities. The four new hires have been frustrated in their attempts to have the company put more money into marketing and customer services instead of technology investment. What conflict management strategies could be applied at NewTel to minimize dysfunctional conflict among these senior executives?


Definitions:

Race

A categorization of humans based on shared physical or social qualities into groups believed to constitute a distinct population.

Biological Groupings

The classification of living organisms into groups based on similarities in physical or genetic characteristics; also known as taxonomic grouping.

Give-And-Take Dialogue

An exchange of ideas or information where parties reciprocally present and discuss their views or demands.

Mutual Understanding

A shared knowledge or agreement between parties that is developed through communication and empathy.

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