You Have Just Been Hired as a Brand Manager of Toothpaste

question 144

Essay

You have just been hired as a brand manager of toothpaste for a large consumer products company. Your job mainly involves encouraging the advertising and production groups to promote and manufacture your product more effectively. These departments aren't under your direct authority, although company procedures indicate that they must complete certain tasks requested by brand managers. Describe the sources of power you can use to ensure that the advertising and production departments will help you make and sell toothpaste more effectively.

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Definitions:

Transformational Leadership

A style of leadership where the leader works with teams to identify needed change, creating a vision to guide the change through inspiration and executing the change in tandem with committed members of the group.

Regional Metamorphism

The process of rock alteration over wide areas under the influence of high pressure and temperature, typically associated with mountain building.

Contact Metamorphism

A type of metamorphism that occurs when rocks are heated by the intrusion of hot magma without melting.

Subduction

The process whereby one tectonic plate moves under another plate and is forced to sink into the mantle, often leading to volcanic activity and earthquakes.