You Work at an Advertising Firm Where a Senior Executive

question 98

Essay

You work at an advertising firm where a senior executive has suggested that advertising staff should rely more on email to communicate with clients rather than frequently visiting them in person.The executive has even suggested that this proposal might increase creativity because clients could communicate their ideas to staff members more often than through personal visits.The reason for this recommendation is that it is expensive and time-consuming to visit clients.Discuss the advantages and disadvantages of this idea (using email rather than personal visits to interact with clients).Be sure that your answer considers emotional contagion,media richness and other factors related to these two communication channels.

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Definitions:

Economic Profit

The financial margin that results from subtracting a business's complete costs, covering both explicit and implied ones, from its total income.

Profit-Maximizing Price

The price at which a company can achieve the maximum possible profit while selling its products or services, considering the market demand and production costs.

Panel

A group of people selected to provide advice, information, or opinions on a specific issue, often seen in research studies or discussions.

Market Demand

The total quantity of a good or service that all consumers in a market are willing and able to buy at various prices.