A Fertilizer Company with Salespeople in Remote Operations Recently Introduced

question 108

Essay

A fertilizer company with salespeople in remote operations recently introduced email throughout the company.Previously,salespeople received most information through formal communication channels and the annual sales meeting.Many salespeople complained that they were kept in the dark about company activities.Now,with the email system in place,salespeople receive most of their information informally through this network.None of them complain about isolation from company information.Furthermore,senior executives had to intervene recently to stop incorrect rumors that the fertilizer company might be acquired by a larger chemical company.Using your knowledge of organizational grapevines,explain what might have happened in this company when salespeople were connected to an email network.

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Definitions:

Distribution Extremes

The varying strategies in distributing products, ranging from intensive distribution, where products are available everywhere, to exclusive distribution, where products are available only in select outlets.

Geographical Area

A defined physical region or space characterized by certain geographical features or boundaries.

Financial Service

Economic services provided by the finance industry, which encompasses a broad range of businesses that manage money.

Novice Investor

An individual who is new to investing, lacking in experience and knowledge in making investment decisions.