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Theory A is considered to be better than Theory B if:
Functional Areas
Distinct sections within an organization, each responsible for specific tasks that contribute to the overall mission, like marketing, finance, human resources, and operations.
Sustainable Marketing
The process of creating, communicating, and delivering value to customers in a way that recognizes and incorporates the concept of sustainability.
Sustainable Practices
Approaches and methods that meet current needs without compromising the ability of future generations to meet their own needs, often with specific concern for environmental stewardship.
Cut Costs
A strategy designed to reduce expenses in order to improve financial performance.
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