One of the Reasons for the Low Profitability of U

question 51

Multiple Choice

One of the reasons for the low profitability of U.S.airlines during the era of regulation by the Civil Aeronautics Board (CAB) was _____.

• A)the absence of organized labor unions
• B)low airline safety
• C)the scheduling of airline flights to sparsely populated areas
• D)the price ceiling imposed by the CAB

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Definitions:

Marketing Action

Any strategy or activity undertaken by a company to promote its products or services and achieve its marketing objectives.

Competitors' Products

Goods or services offered by companies that compete within the same market segment.

Product Characteristics

Specific attributes or features that define a product, such as quality, functionality, and design, which can influence consumer purchase decisions.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, traditionally identified as product, price, place, and promotion.